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Carlo B. is a seasoned digital strategy consultant with extensive experience across various industries, currently serving as Principal Consultant at The Third Way since May 2019, focusing on audience data strategies and team development. Carlo also advises Doctors Without Borders APAC on digital media trading capabilities and supports WWF-Australia in strategic customer data and paid media initiatives. Prior roles include leading digital and customer experience strategies at Fleetcare and creating data-driven e-commerce solutions for ilabb. As Director at Longtail, Carlo was instrumental in delivering personalized digital experiences and pioneering programmatic trading in Australia. Early career achievements include founding Clickstream Digital Media Management and holding leadership positions at notable organizations such as Pretzel Logic and Excite.com Europe. Carlo holds a Bachelor of Science (B.Sc.) in Geography from the University of Leeds and a CAMS Diploma in Advertising from CAMS UK.