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Samantha Lee serves as the Head of Global Site Marketing & Promotions at WW / WeightWatchers since September 2020, having been promoted to this role from Senior Director, Growth & Site Experience in March 2023. Prior to WeightWatchers, Samantha was the Executive Director of Digital Marketing at PubWorX, where oversight of digital marketing strategies for high-profile clients such as Condé Nast and Hearst Magazines occurred. Earlier experience includes roles like Digital Experience lead at ANN INC, Senior Marketing Manager for digital consumer marketing at Condé Nast, and various positions in marketing and product leadership at Time Inc., TravelShark, and Campus Direct. An early career included internships at WeBook and USA WEEKEND Magazine, supporting marketing and editorial functions. Samantha holds a B.S. and B.A. in Marketing and Journalism from the University of Maryland.