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Jin Gu currently serves as Manager, Paid Performance at Wurth Canada Limited as of November 2023. Prior to this role, Jin Gu was a Paid Media Manager at Paystone, where strategic management led to a 166% year-over-year increase in return on ad spend and a 54% improvement in the SQL to client ratio with a substantial annual ad budget. As Growth Marketing Manager at Divisional, Jin Gu collaborated with B2B SaaS startups to develop scalable growth engines and established a PPC framework for a healthcare tech startup. In earlier positions, Jin Gu contributed as a Performance Marketing Specialist at AutoVerify, where campaigns optimized brand awareness and lead generation, and as a Digital Coordinator at tbk Creative, focusing on innovative digital marketing strategies and comprehensive performance reporting. Jin Gu began a career in marketing as a Marketing Co-op at CARPROOF, conducting analytics and performance evaluations. Educational background includes an Honors Bachelor of Commerce in Digital Marketing from Fanshawe College.