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Rosanna Perna is a seasoned professional with extensive experience in sales management, marketing, and customer relationship management. Currently serving as the Team & Project Leader for Customer Management at Würth AG, Rosanna focuses on optimizing processes related to customer journeys and data management. Previously, at BASEL TATTOO PRODUCTIONS GmbH, Rosanna managed sales activities and key accounts while overseeing a small team. As a Trade & Consumer Marketing Manager at Pirelli, leadership of marketing initiatives and partnerships with key accounts were pivotal responsibilities. Other notable roles include Sales Area Manager at Swisscom (Schweiz) AG, where Rosanna led significant sales teams and implemented marketing strategies, and Marketing Director at OKI, where the establishment of the marketing department and execution of comprehensive marketing strategies were key achievements. Educational qualifications include a CAS in Online Marketing Communications & Digital Innovation and a Bachelor's degree in Business Administration with a focus on Marketing and Bank Assurance.