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Ria Madrid has a diverse work experience spanning several years. Ria is currently working at Wurl as the Vice President of Advertising since March 2023. Prior to this, Ria held the position of Head of Publisher Development & Strategic Ad Partnerships at Wurl, where they played a crucial role in driving strategic growth for the company's ad revenue business. Before joining Wurl, Ria worked at XUMO as the Vice President of Media Strategy & Operations from February 2018 to April 2022. Ria also has experience working at Blue Water Ads, where they held various positions such as Vice President of Media, Director of Media Accounts, Senior Media Account Manager, and Media Account Manager between 2012 and 2018. Ria started their career at Lucas Group as a Digital Marketing Manager from August 2010 to May 2012. Ria also worked at Allergan as a Clinical Data Coordinator from 2009 to 2010 and began their professional journey as an Executive Coordinator & Project Manager in a private company from 2007 to 2009.

Ria Madrid pursued their undergraduate education at California State University, Long Beach from 2002 to 2007. During this period, they obtained a Bachelor's degree in Journalism and Public Relations.