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Paul Jempson is a Senior Solution Consultant at VML MAP, having transitioned from Wunderman Thompson MAP, where responsibilities included developing Conversational Channels practices and aligning data strategies for enterprise-level organizations. With extensive experience in consultancy, including roles at Paragon Customer Communications, Lloyd James Group, and Findlay Publications, Paul has a proven track record of driving personalized customer experiences, optimizing marketing strategies through data management and analytics, and defining effective customer journey mapping. Paul has also led significant projects for international retail and fashion groups, focusing on customer relationship building and loyalty propositions rooted in data insights.