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Crystal Hadaway has a diverse work experience in marketing and digital media strategy. Crystal is currently working as a Fractional CMO at Wunderground since January 2023. Before that, they held the same role as a Fractional CMO & Marketing Advisor starting from September 2022. Prior to these roles, Crystal worked as a Financial Planner from June 2022. Crystal was the VP of Marketing at SoundCommerce, a retail data platform, from November 2021 to January 2023. Crystal also served as the Head of Growth Marketing at Diligent Corporation, a governance software provider, from April 2021 to November 2021. Crystal held the position of VP, Marketing (Digital & ABM) at Domo, Inc., a data platform and business intelligence company, from August 2018 to April 2021. From September 2016 to May 2018, they worked as the Director of Digital Marketing at Tableau Software, a business intelligence platform. Crystal also has experience working at POSSIBLE and ZAAZ, where they held various roles and responsibilities, including Director of Media Services and Sr. Media Services Manager, from 2012 to 2016. Crystal started their career as a Digital Media Strategist as a Freelance Consultant from 2005 to 2008.

Crystal Hadaway completed a Bachelor of Business Administration (BBA) with a major in Business Administration from Belmont University from 1998 to 2002. In 2017, they pursued a Certificate in Financial Planning from Bryant University, which they completed in 2021. Crystal also holds several additional certifications, including Go-To-Market Certified, Storytelling Certified, Persona Certified, and Competitive Intelligence Certified - all at the Masters level, obtained in 2022 and 2023. Crystal also completed College Finance Essentials and Money Management Essentials from AFCPE® (Association for Financial Counseling and Planning Education®) in 2022.