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Casper de Linde Farrington is an experienced marketing professional currently serving as EMEA Senior Marketing Manager and Global Senior Brand Manager at WSAudiology since January 2021. In this role, Casper has developed a global activation framework for challenger brands, achieving significant milestones such as revitalizing the Rexton brand and successfully launching it in seven new countries. Prior to WSAudiology, Casper held various marketing roles at BAT from September 2012 to December 2020, including Digital & Trade Activation Manager, Brand Manager for Next Generation Products, and Brand Executive, where achievements included launching new product categories and establishing BAT's first e-commerce channel in Denmark. Educational credentials include an MSc in International Marketing and Management from Copenhagen Business School and a Bachelor in Philosophy and Economics from the same institution. Additionally, Casper studied abroad at San Diego State University.