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Sori L. is an accomplished Senior UX Researcher at Wrapbook since January 2023, dedicated to creating processes that enhance the well-being and creativity of creatives. Previous roles include UX Design and Research Lead at Amazon, where Sori L. focused on optimizing post-shopping experiences, and a Teaching Assistant in UX Research at the School of Visual Concepts, mentoring early career designers. Additional experience encompasses positions as Lead Instructor at BrainStation, Design Strategist and User Experience Designer at RBC, Freelance UX Researcher at sori.design, Graduate Research Lead at the University of Toronto’s UX Lab, User Researcher Associate at Samsung, and Warehouse Operations Design at THE ICONIC. Sori L. has a Master’s degree in Information Management and Systems specializing in Human-Computer Interaction from the University of Toronto, and a Bachelor of Science in Management Information Systems from Boston University’s Questrom School of Business.