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Helen Bird is a seasoned professional with extensive experience in driving recycling initiatives and improving resource management. At WRAP since April 2010, Helen has held multiple roles, including Head of Business Collaboration and Strategic Engagement Manager, focusing on enhancing packaging design, collection, and sorting processes to promote recycling. Responsibilities also involve advising businesses and local authorities on plastics and household recycling consistency. Prior to WRAP, Helen served as the BREW Centre Co-ordinator at Oxfordshire County Council from 2007 to 2010. Helen holds a BSc Hons degree from University College Birmingham and has completed secondary education at Beaconsfield High School.