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Eunice Lyimo is a seasoned media professional with extensive experience in media planning and campaign management. Currently serving as a Media Planning & Implementation Manager at WPP-Scangroup since April 2021, Eunice specializes in developing data-driven media strategies, overseeing campaign execution, and optimizing performance. Prior experience includes roles as Project Manager at TCS Hope-Tanzania Cancer Support, where fundraising and cancer awareness initiatives were developed and managed, and as Media Director at Dentsu Aegis Network, where leadership in strategic media planning and team empowerment were key responsibilities. Eunice began a career in media with roles at Havas Africa Tanzania as Media Manager, Roots Marketing & Communications as Media Planner/Buyer, and EXP Momentum as Field Team Leader, demonstrating a consistent track record of effective media management, budget development, and campaign execution. Educational qualifications include studies at Dar es Salaam University College of Education and the Dentsu Aegis Network Media Academy.