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Kinza Shabbir is a skilled data analyst with extensive experience in customer relationship management and marketing analytics at Wowcher since April 2021. Proficient in developing reports and dashboards using tools such as Amazon Quicksight, Adobe Analytics, Excel, and SQL, Kinza analyzes the effectiveness of various inbound marketing campaigns while collaborating with mobile marketing executives to enhance app performance and optimize marketing spend. Previous roles include retail assistant at PRIMARK, data science and business analytics intern at The Sparks Foundation, and lecturer at the University of the Punjab and The University of Lahore, where Kinza taught several computer science courses and supervised undergraduate projects. Kinza holds a Master’s degree in Data Science from Middlesex University and additional degrees in Computer Science, showcasing a strong academic foundation complemented by practical teaching and analytical skills.