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Olalla Rivas is an accomplished marketing professional with extensive experience in various leadership roles. Currently serving as Head of Marketing at WOW Concept since May 2022, Olalla Rivas previously held positions including Chief Growth Officer at NICOLINA and Chief Marketing Officer at both Caletay and entradas.com, focusing on marketing and e-commerce strategies. Olalla Rivas started the career in digital marketing and project management, including a role at CTS EVENTIM AG & Co. KGaA. Educational credentials include a Master's in Internet Business from ISDI, a Master's in Mobile Business from IEBS Biztech School, and degrees in Business Administration and Communication from Universidad Rey Juan Carlos.