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Carolina Santana de Mora Granados is an accomplished professional in the fashion industry, serving as the Head of Brands at WOW Concept since December 2022, and previously as the Founder & Designer of SANTANA DE MORA since September 2018. Carolina has extensive experience in retail management, having held key positions including Phygital Retail Director at Fashionalia, where responsibilities included designing and launching the first Phygital store in Europe, and Director at Fashion Square, overseeing multiple international brands. Early career roles included an internship at Vogue and sales positions at GRUPO EKSEPTION and Inditex. Carolina holds a Dual BA in Advertising, Public Relations, and Marketing from ESIC Business & Marketing School.