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Gregory Annas is a seasoned marketing professional with extensive experience in digital marketing, communications, and strategic advertising. Currently serving as Partner & Head of Advertising & Data at Wow since February 2021, Gregory Annas advocates for data-driven, human-centric marketing strategies. As the Owner & Marketing Strategist of BeGenerous Digital since July 2015, responsibilities include conducting marketing audits, implementing digital strategies, and optimizing customer lifetime value. Previous roles encompass Head of Marketing Communications at Imvesters and BCD Financial Group, as well as JoHdi.ch, where Gregory Annas managed diverse advertising campaigns and marketing automation. A graduate of CREA - OMNES Education with a Master's degree in Digital Marketing & Social Media and a BA (Hons) in Business Communications from ESM, Gregory Annas combines educational expertise with a wealth of practical knowledge in the field.