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Cynthia Vieira has worked in the market intelligence and marketing field since 1995. Cynthia began their career at Analise & Síntese as a Research Analyst. In 2000, they joined GfK as a Digital Technology Director and Project Manager. In 2012, they became an Account Director at Kantar Worldpanel. From 2017 to 2021, Cynthia worked as a Consultant for MC15 Envirosell and a Market Intelligence and Marketing Professional for Consultancy. Currently, they are an Insights & Relationship Manager at Worthix.

Cynthia Vieira's education history includes attending ESPM Escola Superior de Propaganda e Marketing from 1991 to 1994, where they studied Marketing and Advertising. Cynthia also attended FGV - Fundação Getulio Vargas in 2004, where they obtained a GVPec in Quantitative Methods. Additionally, they attended FGV - Fundação Getulio Vargas in 2004, but did not obtain a degree.