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Kristina Georgieva ACIM CMtr is a seasoned marketing professional currently serving as the Senior Digital and Marketing Manager at WorldSkills UK since September 2023. With a robust background in developing and executing comprehensive marketing strategies, Kristina has led internal projects, optimized the customer journey, and managed digital content and social media engagement. Previously, Kristina was the Marketing Manager at the University of East London, where significant contributions were made in brand positioning, digital audience growth, and marketing automation. Freelance experience included managing comprehensive consumer research and brand strategies. Kristina's career began at A1 Telekom Austria Group, where notable achievements in sales management and customer retention were accomplished. Kristina holds a Diploma in Digital Marketing from Oxford College of Marketing, a BA (Hons) in Business Management (Marketing) from the University of East London, and a Bachelor's degree in Marketing from the University of Plovdiv "Paisii Hilendarski."