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Kaniz Aeliya is currently the Performance Marketing Insights Lead, Global at WorldFirst. Prior to this role, Kaniz worked as a Demand Generation Marketing Manager at DigiCert, Inc. and as a Graduate Student pursuing a Master of Science in Fintech & Policy at the University of Surrey. Kaniz has also held various roles at American Express, including Senior Manager in Digital Marketing and Associate Manager in Performance Marketing. In addition, Kaniz has experience as an Associate Testing Analyst at DXC Technology. Kaniz holds a Bachelor of Technology in Electronics and Communication Engineering from Jamia Millia Islamia, a PGDM/MBA in Marketing from Management Development Institute, and a Master of Science in Fintech & Policy from the University of Surrey.