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Sofia Busck is an experienced professional currently serving as the Chief Revenue Officer at Worldfavor, where responsibilities include overseeing all revenue-focused activities across Marketing, Sales, and Customer Success, with a focus on key metrics such as Annual Recurring Revenue (ARR), Net Revenue Retention (NRR), and Customer Acquisition Cost (CAC). Prior to Worldfavor, Sofia held multiple strategic roles at Klarna, including Growth & Strategic Initiatives Lead, where involvement included market expansion strategies and organizational development for over 300 employees, as well as significant contributions as a strategic PMO including customer advocacy and GDPR compliance initiatives. Earlier experience includes a management consultant role at EY, a master's thesis related to process optimization at LKAB, and leadership as Chairman of the Board at Malvina, along with marketing support at Microsoft. Sofia holds a Master of Science in Industrial Management and a Bachelor of Science in Design and Product Realization from KTH Royal Institute of Technology.