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Irene Dracos is an accomplished professional with extensive experience in sales, marketing, and business development across various industries. Currently serving as the Director of Sales and Marketing at World Gym Québec since April 2014, Irene has successfully implemented performance metrics, established sales strategies, and ensured strong ROI on marketing campaigns while managing 12 locations. As President of DRC Consulting Inc since May 2017, Irene specializes in business strategies, corporate branding, and leadership training. Previous roles include International Business Development Director at Beauty World Search and Sales Business Development at Lady Dutch - TXT Apparel, where Irene led market expansions and established branding strategies. Irene's career began as an Account Manager at Trio Group, and education credentials include a coaching and mentoring certificate from Concordia University and a DEC in Fashion Marketing from LaSalle College.