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Somasundaram PR joined the World Gold Council in January 2013, as Managing Director, India. Som is responsible for leading the World Gold Council's activities across the Indian gold market.

Som has over 27 years' experience across diverse industries including the FMCG and banking sectors. Prior to joining the World Gold Council, Som was the Chief Executive Officer of Lakshmi Vilas Bank, a private sector bank. Before that, he was part of Standard Chartered Bank in India for over eight years in various senior roles before taking on the role of Managing Director of Standard Chartered – STCI Capital Markets, the securities arm of Standard Chartered Bank. Previously, Som had spent over 13 years with Hindustan Unilever (HUL) in a variety of roles, as well as working at Tata Consultancy Services. He is also a qualified Chartered Accountant.