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Chad LaChance has been involved in various companies within the fishing industry since 2002. Chad is the owner of Fishful Thinker LLC, a media company dedicated to promoting the angling lifestyle through various platforms. Chad also serves in various roles such as Pro Staff, TV host, and executive producer for companies like Lowrance Electronics, Kroenke Sports Enterprises, Pure Fishing, Ranger Boats, Sportsman's Warehouse, Costa Sunglasses, and World Fishing Network. Chad is actively involved in product testing, brand promotion, marketing, and guide fishing in Colorado.