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James Moy is a seasoned marketing professional with extensive experience in sports marketing and commercial management. Currently serving as the Marketing Director at World Aquatics since March 2022, James also holds a consultancy role at NISEKO GLOBAL, where responsibilities include sports marketing advisory and real estate investment. Previously, James was Vice President at SPORTFIVE and held the position of Commercial Manager for IOC Television & Marketing Services at the International Olympic Committee from 2009 to 2015. James holds an Executive MBA from Henley Business School and a Bachelor of Arts in Modern Languages from the University of Exeter.