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Dirk Kranendijk is a co-founder of Workwize, a company established in September 2020 that focuses on facilitating hybrid working models for fast-growing organizations, including clients like JDE, Mollie, and Catawiki. Prior to Workwize, Dirk served as the Business Development Manager at Oma's Soep from May 2017 to August 2020, where the initiative aimed to reduce elderly isolation through communal soup-making activities. Additionally, Dirk worked as a Junior Partner at Protocolbureau from March 2017 to September 2019, specializing in strategic relationship management for corporate network events. Earlier experience includes a role as a Junior Assistant at Impulse Art Management in 2016, focused on contract and itinerary organization for classical music artists, and co-founding DM-Factory, a deejay business, in September 2009, which operated drive-in shows until November 2015.