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Mel Krienke is an experienced marketing professional with a strong background in managing comprehensive marketing and PR campaigns across various channels. Currently serving as the Marketing and PR Manager at Workwear Group since August 2020, Mel has successfully developed and executed strategies to enhance revenue and brand visibility. Previously, as Marketing Manager at REVIEW AUSTRALIA PTY LIMITED, oversight included multiple retail channels and the overall brand direction in a dynamic environment. Mel also held several roles at REVIEW, progressing from Marketing Coordinator to Executive, while earlier experience as Marketing Assistant and Operations Coordinator at The PAS Group Limited laid the foundation for expertise in marketing strategy execution. Mel holds a Bachelor of Business Information Systems from Deakin University, with majors in Marketing and Professional Ethics, and an International Baccalaureate Diploma from Tintern Grammar.