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Justin Williams is an experienced digital marketing professional with a strong focus on eCommerce and social media strategy. Currently serving as the Senior Digital Marketing & eCommerce Manager at Workwear Group since November 2020, Justin drives growth for the iconic Australian brands Hard Yakka and KingGee, leading a team to enhance online brand desirability and manage various digital marketing initiatives. Prior experience includes roles as Digital Marketing Team Lead at Festool Australia, Head of Social Media at J. Walter Thompson Worldwide, and positions at carsales.com.au. Justin holds a Bachelor of Business with a major in Marketing from Swinburne University of Technology.