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Gideon Pridor has a wealth of experience in marketing and investing. Gideon currently serves as the CMO of Workvivo and an Advisory Board member of Zowie Inc. Gideon is also an angel investor in early stage disruptive SaaS and Fintech startups.

Previously, Pridor was VP of Marketing and a Marketing Advisor at TravelPerk from 2016 to 2020. From 2010 to 2016, they were VP of Marketing at Perfecto Mobile, where they were a key contributor in planning and implementing the multi-faceted, international, go-to-market strategy. From 2008 to 2010, they were Director of Online Marketing at WhiteWeb, where they were responsible for planning and managing the online marketing and web presence strategy for some of the most notable brands in Europe and the US. From 2006 to 2008, they were Director of Search Marketing at Seperia (easynet), where they oversaw the management and performance of all search marketing campaigns.

Gideon Pridor graduated from the University of Tel Aviv in 2006 with a Bachelor of Arts in Economics and Management, graduating with honors. Prior to this, they were an exchange student at the Universidad de 'San Andrés' in Buenos Aires, Argentina from 2004 to 2005, studying Economics.