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Erik Nicolai began their work experience in 2005 as a Marketing Director at X-Solutions, where they played a key role in growing the company from eight to 50 employees and expanding the marketing team to include professionals from the Netherlands and North Carolina. In 2009, they joined Nuance Communications as a Product Marketing Manager after Nuance acquired X-Solutions for its innovative technology. Erik then moved on to RES Software in 2010, where they served as a Product Marketing Director, responsible for managing the overall product line business and driving global and market-specific product roadmaps. In the same year, Nicolai also founded Workspace 365 - New Day at Work, aiming to challenge traditional desktop suppliers and create a simpler, web-based application for individuals to complete their job tasks.

Erik Nicolai pursued their education in two different institutions. From 2003 to 2009, they attended the HU University of Applied Sciences Utrecht (Hogeschool Utrecht) in Utrecht, where they earned a Bachelor's degree in Communication / Marketing Management. Following this, from 2011 to 2012, Erik attended the Erasmus University Rotterdam, though the information provided does not specify any degree obtained during this period. During their time at Erasmus University, they focused their studies on Entrepreneurship/Entrepreneurial Studies.