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Rob Cassidy is the CEO and Founder of Xsellerate Pty Ltd, focusing on day-to-day operations and engagements while leveraging over a decade of experience in guiding companies towards market strategies and successful exits. Additionally, Rob serves as a Startup Mentor at both Workplace Accelerator and GERMAN X, aiding international startups in entering the Australian market. As a GTM Partner at SalesTribe, Rob provides sales enablement and go-to-market support. Rob also offers fractional executive services through vCXO.directory, and mentorship for new sales professionals at LaunchPad Academy. Previous roles include Head of Sales at Circle In and Wellâ„¢, and various leadership positions at CoachHub and Humanforce. Rob holds a degree in Science from Monash University and multiple diplomas from Proteus Leadership Centre.