Dennis Holcom

SVP of Franchise Support at Workout Anytime

Dennis has more than twenty years of accomplishment laden experience is the fitness industry; driving achievements of the highest sales growth, brand development and sales efficiency goals. Dennis earned his Bachelor’s of Arts and Science from Kansas State University.

Beginning his career in the fitness industry, Dennis developed a keen interest in sales and leadership at the health club level and pioneered sales, account management, and customer relationship management techniques to become an accomplished club operator. Quickly distinguishing himself as a leader, in less than two years, he earned fast-track promotion into management.

Throughout his career, Dennis has had the opportunity to establish a strong network of contacts with health club owners, franchises, and vendors. Among those are including Gold's Gym, World Gym, Powerhouse, Workout Anytime, Fitness 19, IHRSA, FISA, California Clubs of Distention, and SIBEC. The scope of Dennis's experience has spanned virtually all aspects of the fitness industry including membership sales, club management, marketing, sales and logistics. Dennis has mastered the art and skill of team building, leadership and operations administration.


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