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James Han has a diverse work experience spanning several industries. James most recently served as the Chief Executive Officer at Workforce Institute Intl., where they focused on driving revenue growth and securing Series A funding. During their tenure, they successfully increased run-rate revenue by 5x, reduced the cost of customer acquisition (CAC) by 75%, and improved sales productivity through various initiatives such as revamped email marketing and upgraded sales script and training. Additionally, they re-branded and re-designed the company's website to align with the newly created ideal customer profile (ICP) and unique value proposition.

Prior to their role at Workforce Institute Intl., James was the SVP Marketing Strategy at Noodle. In this position, they led the performance marketing team and was responsible for marketing strategy, SEO, content, paid media, landing page development, creative development, and analytics. James built and managed a team of over 35 members, focusing on consumer-centric digital strategies, brand storytelling, web operations test programs, media innovation, and multi-attribution modeling. James also collaborated with major media platforms to implement effective campaign tactics and optimization techniques using AI-based technologies.

Before their tenure at Noodle, James held the position of VP Digital Media & Analytics at HotChalk, Inc. There, they directed the digital media strategy, growth initiatives, and media innovation for online university partners. James established partnerships with leading media platforms and utilized advanced optimization and targeting strategies based on AI and machine learning. James also oversaw landing page and SEO test programs, content marketing, and user journey optimization.

Other notable roles in James' career include serving as an Advisor at New Ed Inc, a Digital Marketing Executive Consultant at FinMedia, and a VP Finance, Analytics & Administration at Apollo Lightspeed (Vertical Learning Marketplace). James also worked at Apollo Education Group in various roles, including VP Finance & Analytics and Sr Director Finance & Analytics, where they managed significant marketing budgets and developed multi-attribution models across various marketing channels.

Early in their career, James worked as a Senior Manager at Yahoo and a Corporate Finance Manager at IDT.

Overall, James Han has demonstrated expertise in driving revenue growth, leading marketing teams, implementing digital strategies, optimizing media campaigns, and building successful partnerships.

James Han earned a Bachelor of Arts in Psychology from UC Irvine. James later pursued an MBA with a focus on Marketing and Finance at Carnegie Mellon University - Tepper School of Business. No specific start or end dates were provided for either educational experience.