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Markus Hammer is a seasoned professional with extensive experience in insights and innovation strategy, currently serving as the Director of Insights & Innovation Strategy at Workday since September 2021, focusing on go-to-market strategy and innovation through AI, machine learning, data, and analytics. Prior to Workday, Markus held multiple senior managerial roles at The Home Depot from July 2019 to September 2021, where responsibilities included marketing analytics, CRM strategy, and insights. Experience also includes a significant tenure at Huge from July 2014 to July 2019, serving as Associate Director of Strategy & Analytics, and various positions at GEICO from January 2005 to July 2014, progressing from Sales Analyst to Digital Marketing Supervisor. Markus holds an MBA from Georgia Tech Scheller College of Business and a BA from Rutgers University.