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Evett B. is a seasoned marketing professional with expertise in account-based marketing (ABM) and field marketing, currently serving as the Global Digital ABM Lead for EMEA and APAC at Workday since March 2019. This role involves designing and managing digital strategies in collaboration with global campaigns and regional teams. Prior experience includes positions as ABM Marketing Manager and Field Marketing Manager for the UK and Ireland at Workday, as well as serving as Enterprise Field Marketing Specialist at Hootsuite, focusing on public services marketing. Earlier in a career at IBM, Evett held various roles, such as Social Brand Media Lead and Events Manager, showcasing a strong background in social media strategy and event execution. Education includes a Master’s in Public Relations and Advertising and a Bachelor’s in Criminology & Criminal Justice from UNSW.