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Yugchhaya Baid is a Senior Graphic Designer who has worked in various companies such as Wordswork, Pink Lemonade Communications Pvt Ltd., LetsTagOn, Kinnect, Flamingo Digital, The Couch Aloo, Half Baked Beans Publishing, and Frogwalksout Technologies. They have experience in strategizing and conceptualizing social media marketing, designing creatives, visualizing, graphic designing, and co-owning a brand focused on solving lazy humans' problems. They hold a Master of Business Administration (MBA) in Communication Management from Symbiosis School of Media and Communication, Bengaluru, and a Bachelor of Science (BSc) in Design and Visual Communications from G.D.Goenka University. Their education journey began at Summer Fields School in New Delhi.