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Viviani Mara Nikitenko is an experienced marketing professional with a focus on digital strategies. Currently serving as Coordenadora de Marketing Digital at Grupo Kyly since April 2023, Viviani has also held the position of Especialista em planejamento e marketing digital at Woop Comunicação since October 2019. Previous roles include Analista de marketing at Marisol SA from December 2018 to October 2019 and Planejamento Digital at Exit Comunicação e Negócios from April 2011 to June 2018, where responsibilities included content analysis and management for social media, as well as strategic and tactical planning for brands and e-commerce portals. Viviani holds a Pós Graduação in Comunicação e Marketing em Mídias Digitais from Estácio (2012-2014) and a Bacharel in Administração with a focus on Marketing from Uniasselvi (2006-2009).