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Jonathan Alvarez has had a diverse career path, beginning in 2011 when they served as a Sales Representative for Palace Resorts. In 2013, they became an Financial Advisor for Old Mutual Group. In 2015, they were an Executive Sales Premier for Original-Group and a Marketing Coordinator and Manager for Swingee.com. In 2019, they co-founded Santos Capital España, and in 2020 they co-founded Santos Records. Currently, they are the Chief of Staff and Co-Founder for Woonkly.

Jonathan Alvarez obtained a Licenciatura in Marketing from Universidad La Salle de Cancún, A.C. between 2008 and 2012. Jonathan then went on to pursue a Maestría in Ingenieria economica y financiera from the same institution, which they completed in 2016. Jonathan also holds a certification from the Asociación Mexicana de Intermediarios Bursátiles AMIB, titled AMIB figura 1.