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Michelle Tayler-Smith (ACMA) is an accomplished finance professional with extensive experience in pricing optimization and trade management. Currently serving as the Price Optimisation Manager at Woolworths since November 2015, Michelle is responsible for advancing the Woolworths Foods Pricing Strategy and enhancing customer perceptions of pricing through innovative solutions, including the Interactive Pricing Dashboard. Previous roles include Trade Optimisation Manager at Woolworths, where Michelle focused on key performance metrics and promotional analysis, and various finance management positions at Brandhouse Beverages, where responsibilities spanned trade spend management, customer profitability, and team leadership. Michelle holds a Bachelor of Commerce in Management Accounting from Stellenbosch University and a CIMA qualification from The Chartered Institute of Management Accountants.