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Ying Ying Ma is a seasoned professional with extensive experience in business analysis and finance, currently serving as a Senior Business Analyst at Woolworths Group since September 2023. Key achievements include developing insightful dashboards to enhance sales analysis and leading financial planning for the FY25 Budget. Ying Ying is also the founder of CARDINET Patisserie, inspired by experiences in Paris, and has held significant roles at Endeavour Group, including Senior Finance Analyst and Finance Analyst, where notable accomplishments involved creating pricing tools and designing forecasting models. Previous positions include Business Analyst at Cater Care and roles in the culinary field, showcasing a diverse skill set in both finance and the culinary arts. Ying Ying holds a Bachelor of Commerce in Accounting and Finance from UNSW, a Diploma in French Patisserie from FERRANDI Paris, and is a CPA Australia member.