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Farah Arina Rosli is a Sales Operations Specialist at WoodWing Digital since May 2023, focusing on optimizing sales processes and supporting the sales team through data-driven insights and performance tracking. Simultaneously, Farah serves as the Head of Finance at Vocational Education Training Academy (VETA), where the responsibilities include overseeing financial stability and managing cash flow. Prior experience includes roles as a Channel Sales Specialist at Zoom, where Farah was a pioneer member of the Channel Operations Department, and as a successful Real Estate Agent and Team Leader at Azmi & Co, recognized as a top performer. Farah also has a background in technical support from Dell Technologies. Farah holds a Bachelor of Engineering in Electrical and Electronics Engineering from Universiti Teknologi Malaysia.