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Wendy was inspired to launch WED in 2013 after volunteering in Honduras with the Adelante Foundation, an organization that provides microcredit to locally impoverished women. Recognizing the fact that women perform 66% of the world’s work, yet only earn 10% of the world’s income and at the same time, women account for 85% of consumer purchases and control $20 trillion in worldwide spending, Diamond was inspired to create a simplified movement in the world to empower women in business to alleviate poverty.

She is an advisor/Investor in social impact disruptive technologies and women-led businesses in health sciences, artificial intelligence, blockchain technology and virtual reality. Wendy has authored 10 widely-celebrated books, garnered three Guinness World Records, and has appeared in media outlets including Oprah, NBC’s Today Show, The New York Times and Forbes. She has also been a featured keynote speaker at the United Nations, Harvard University, and Davos.

Wendy sits on the Advisory Boards of Ellis Island Honors Society, Global Women in Blockchain, Social Innovation Summit, Humane Society of New York and Grey Muzzle Foundation. Prior to WEDO, Wendy founded Animal Fair Media, Inc., the premier pet lifestyle media platform bridging celebrity, pop culture and animal rescue, to support animal rescue/welfare after learning 12 million animals were euthanized a year.