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Karina S. is a skilled data analyst currently serving as a Trading Insights & Data Analyst at Women's Best since February 2023. Previously, Karina held the position of Online Data & Website Optimisation Analyst at The Estée Lauder Companies Inc. from January 2021 to January 2023, where innovative Power BI dashboards were developed, and Google Analytics was utilized for KPI reporting and website optimization. Additionally, Karina worked as a Consumer Data & Insight Analyst at Paramount, conducting thorough analyses of media impacts on product sales. Prior experience includes a role as a Research Assistant at The Chelsea Psychology Clinic, ensuring the reliability of research data and supporting project execution. Karina began their career in retail as a Sales Assistant at JD Sports Fashion plc and Victoria's Secret. Academic credentials include a Bachelor of Science in Psychology from the University of Essex, complemented by A-Levels from Christ the King Sixth Form College, Lewisham.