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Farida Asgarzade, MBA, is a dynamic professional with extensive experience in business development, consultancy, and social entrepreneurship. Currently serving as a Business Development Manager at Lavazza Azerbaijan and a Brand Ambassador at Web Summit Qatar, Farida also holds key positions as the Global Shapers Baku Hub Curator and Global Shaper at the World Economic Forum. As the Founder and CEO of PEACHY, the first on-the-go beauty and wellness service startup in the CIS, and a Franchise Owner at AZGRANATA LLC, Farida demonstrates a strong entrepreneurial spirit. Additional roles include Women Techmakers Ambassador at Google and Ambassador for One Young World. An established leader in the business community, Farida has also contributed to academia as a Senior Lecturer at Azerbaijan State University of Economics, focusing on SME management and project management. Farida earned an MBA in International Business from Azerbaijan State University of Economics and a Bachelor's degree in International Relations from Baku State University.