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James Birks is a Senior Footwear Designer with extensive experience in the industry. James has worked at Wolverine Worldwide, CAT Footwear, Pentland Brands, and The Brasher Boot Company. With a Bachelor of Arts degree from Northumbria University and a Foundation degree in Design and Applied Arts from Queen Elizabeth Sixth form College, James has successfully translated consumer insights into commercial ranges and contributed to incremental business growth through the redesign of classic product lines.