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Marko Pavlović is a seasoned data science professional currently serving as a Senior Applied Scientist in the Merchant Organization at Wolt, focusing on enhancing merchant success through AI/ML strategies since February 2023. Prior experience includes a role as a Senior Data Scientist at Meta, where Marko contributed to product data science and feature development in video calls, and a Data Science Team Lead at trivago, responsible for guiding the Bidding Models team and improving Automated Bidding algorithms. Marko's academic background includes a PhD in Astronomy and Astrophysics, along with relevant degrees from the University of Belgrade, underscoring a strong foundation in mathematical and computational methods, complemented by research experience in astrophysical fluid dynamics.