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Riccardo Mares has a diverse work experience in digital marketing, web engineering, and teaching. Riccardo started their career as a Web Engineer at polinetwork spa in 2001 and then moved on to work as a Web Engineer at Situando srl in 2000. In 2007, they joined Esa Software - Gruppo 24 Ore as a Web Engineer. In 2009, they started working as a Freelance Web Engineer at Mares Riccardo. In 2012, they joined WMR Academy as a Docente. In the same year, they also took on the role of Chief Operating Officer at WMR Group. In 2015, they transitioned to become an SEO Specialist at Studio Cappello | Search Driven Digital Marketing Agency. Riccardo then progressed to the role of Search Marketing Manager in 2015 and later became a Digital Manager in 2017. In 2019, they took on the position of Chief Operating Officer at Studio Cappello.

Riccardo Mares obtained a professional degree in Advertising from WMR Academy in 2014. Riccardo also holds a bachelor's degree in Informatic Engineering from Università degli Studi di Padova, which they completed between 1996 and 1999. Additionally, they have obtained various certifications including Inbound from HubSpot in December 2016, Google Analytics from Google in December 2016, Yandex.Metrica from Yandex in June 2016, Certificazione sulla privacy per agenzie e partner from Skillshop in December 2022, Google Analytics Certification from Skillshop in September 2022, Mobile Experience Certification Exam from Skillshop in September 2022, and Google AdWords certification - search advertising from Google (exact date not provided).