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Lorenzo Munari currently works as a Data Analyst at WMR Group and Studio Cappello, a leading data-driven digital marketing agency in Europe, where responsibilities include data analysis and performance evaluation of websites using Google Analytics 4 (GA4). Prior experience includes a role as a Digital Analytics Trainee, focusing on web analytics tools and digital advertising platforms. Additional work history encompasses positions as a pizzaiolo at OSTERIA SCALDAFERRO SRL, videomaker at ZProduction Studios, and graphic designer at ARTEGRAFICA MUNARI. Lorenzo Munari is pursuing a Master’s degree in Artificial Intelligence for Business and Society at IULM University, following a Bachelor’s degree in Advertising & Marketing from IUSVE.