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Dan Richards has a diverse work experience, starting with their current role as the Chief Commercial Officer at Wise, where they are responsible for driving commercial and marketing efforts. Prior to Wise, they worked as the Sales & Marketing Director at stickee, where they ran the sales and marketing department and was a shareholder and part of the leadership team. Dan also co-founded Nunca Ltd, a lead generation agency, where they served as the Commercial Director, driving business growth and implementing sales and marketing strategies. Before that, they were the Head of Marketing at Voice Mobile, a telecoms company, where they devised marketing strategies and managed company marketing and advertising. Dan started their career at Health Service Discounts, where they worked as a Telesales Representative before being promoted to the role of Account Manager.

Dan Richards obtained their Mini MBA in Marketing from Marketing Week in 2020. In addition to their formal education, they have also acquired several certifications. In 2015, they became Adwords Search Certified by Google. In 2018, they obtained the SEMrush Certification for SEOs from SEMrush. Dan further enhanced their knowledge by passing the PPC Fundamentals Exam from SEMrush in 2019 and the SEO Fundamentals Exam from SEMrush in 2020.