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Joe Yakuel has held a variety of positions since 2010. In 2010, they founded Fireforless.com and EZlenz.com. In 2012, they were the Cross Site Marketing for Quidsi Inc. (an Amazon.com Subsidiary). From 2013 to 2014, they were the Sr. Director of CRM & Digital Marketing and Director of Digital Marketing for The Vitamin Shoppe. In 2014, they founded Tastytab, and from 2015 to 2019 they were the Founder & CEO of WITHIN. In 2017, they became a Member of YPO Metro NY, and in 2018 they became a Council Member of Ascendant Network. Since 2019, they have been a Board Member of Wunderkind (formerly BounceX), and in 2020 they became the Founder & CEO of Brkfst.io.

Joe Yakuel attended Tulane University from 2005 to 2009, where they earned a BS in Finance. Joe then went on to attend the NYU Stern School of Business from 2012 to 2014, where they obtained a Master of Business Administration (M.B.A.) with a focus on Digital Marketing, Entrepreneurship & Innovation, and Business Analytics.