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Asaf Heilig is an experienced professional with a diverse background in entrepreneurship and leadership. Currently serving as Co-Founder and Chief Growth Officer at the with platform since March 2020, Asaf is focused on building a collaborative calendar that enhances city offerings, payments, registrations, and communications. Prior to this, Asaf founded Imagine the vision, a boutique digital studio in Melbourne from October 2017 to November 2019, specializing in creative content solutions for small businesses. Asaf's earlier experience includes serving as a Combat Officer in the Special Forces of the Israel Defense Forces from November 2010 to November 2016, achieving the rank of Captain.