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Kirill Goryachev is a seasoned digital marketing professional with extensive experience in user acquisition, engagement, and marketing operations. Currently serving as a Senior Marketing Acquisition Manager at Wistia since November 2022, Kirill previously held several key roles, including Global Paid Acquisition Manager at Formlabs and Director of Digital Marketing at Shorelight. Noteworthy achievements include building a demand generation engine and scaling paid campaigns across diverse global markets. Kirill's background includes optimizing digital marketing strategies, overseeing budget management, and implementing CRM and marketing automation systems. An early career as an SEO Specialist laid the foundation for a strong skill set in website optimization and digital analytics. Kirill earned a Master's degree in laser technologies from ITMO University.